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Client reporting tools compared: software, connectors or a managed team
These pages compare popular agency reporting tools with reportfor.agency, a fully managed client reporting service. Pick software if your team has time to build, check and write the reports. Pick a managed team if you want that work done for you, with every number checked against the ad platforms.
How to read these comparisons
Most reporting tools fall into two groups. Reporting platforms give your team dashboards, templates and scheduled reports. Data connectors move data from the ad platforms into Google Sheets, BigQuery or Data Studio. Both are useful. Neither does the work of checking the numbers and writing the client update. That is the work we do.
Each page gives the tool's public price with a link and the date we checked it, a side-by-side table, an honest list of when the tool is the better choice, and a cost example. We use connectors such as Supermetrics, Windsor.ai and Coupler.io in our own pipeline, so those pages explain how to use them with a reporting team.
All comparisons
AgencyAnalytics alternative
AgencyAnalytics is a strong self-serve platform; see when to keep it, when to add a managed team on top, and when to replace it.
NinjaCat alternative
NinjaCat is a platform for large multi-account teams with in-house analysts; compare it with a managed team that runs client reporting for you.
ReportGarden alternative
ReportGarden is active, template-rich software priced by client tiers; see when a fully managed reporting service is the better fit.
What we compare
- Who does the work: who builds, checks and writes each report.
- Who checks the numbers: and what happens when a number is wrong.
- Where the data lives: in the vendor's platform or in your own Google account.
- Price: the public price, and the team time the tool still needs.
Our price is $99 per client per month plus a $997 one-time setup per agency, with a minimum of 5 clients. See full pricing, the white label reporting service, or how to outsource client reporting.
Not sure which option fits?
Book a 30-minute call. We look at how your team reports today and tell you if a tool is enough. Or paste one campaign export into the free demo.