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Pay per click (PPC) reporting service for agencies: Google Ads, Meta and LinkedIn reports with checked numbers
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Google Ads, Meta and LinkedIn · We never contact your clients · $99 per client per month
A PPC reporting service connects your clients' ad accounts, checks every number against the ad platforms, finds what changed in cost per conversion and ROAS, and delivers the finished report for your account manager to send. With reportfor.agency, our data engineers and marketing analysts do this for Google Ads, Meta and LinkedIn for $99 per client per month, under your brand. This page shows why PPC numbers are easy to get wrong, the checks we run on every account, and an example of a weekly PPC report.
What a PPC reporting service does for your agency
Your PPC team should spend its time on bids, budgets, creative and tests. Reporting is a different job: it is data work. A PPC reporting service takes that job and gives back a report you can send.
- Connect every ad account. Google Ads, Meta, LinkedIn, TikTok or others on request, plus GA4, Search Console and your CRM, for each client.
- Keep the dashboard correct. Check every day that the data is fresh and complete, and compare totals with the ad platforms on a fixed schedule.
- Find what changed. Scan every campaign each day for big moves in spend, cost per conversion and conversions.
- Write the update. A weekly report every Monday and a 1-page monthly review, with the reasons behind the results and the next actions.
- Warn your team early. A Slack alert when spend, cost per conversion or conversions move more than 20%, so you fix problems before the client sees them.
Your PPC managers stay in charge of the accounts. We use read-only access, so we cannot change campaigns, budgets or settings.
Why PPC numbers change after you send the report
Most PPC reporting mistakes are not bad math. They come from how each platform counts conversions. If your report does not allow for this, last week's number changes after the client has seen it, and the client starts to doubt the report.
| Platform | How it counts conversions | What it means for your report |
|---|---|---|
| Google Ads | Standard columns report a conversion on the date of the ad click, not the date of the sale (Google Ads Help). The default click-through conversion window is 30 days, and some sources allow up to 90 (Google Ads Help). | Conversions keep arriving for past days. Last week's cost per conversion usually improves after you report it. |
| Meta | Default attribution is 7-day click, 1-day engage-through and 1-day view. Since March 2026 only link clicks count as click-through; other clicks moved to engage-through (Jon Loomer, 2026). | Results depend on the attribution setting. Compare periods only with the same setting, and say which one you use. |
| Each conversion rule has its own post-click and view-through windows (LinkedIn Marketing API docs). | Two rules in the same account can count the same lead in different ways. Report the rule the client cares about. | |
| GA4 | Counts conversions with its own attribution, across all channels. | GA4 will not match the ad platforms. Show both, and explain the gap once, not every month. |
Because of this, we mark recent days that the platforms still update as provisional. Finished days must match the source platform. That is also what our guarantee covers: if your client finds a wrong number for a finished day before we tell you, that client's month is free.
The checks we run on every PPC account
Code calculates every number. AI never calculates a number. These checks run before a number reaches your client:
| Check | When | What happens if it fails |
|---|---|---|
| Freshness: did yesterday's data arrive? | Every day | We fix the connection before your client sees the dashboard, and we tell you |
| Completeness: are all accounts and campaigns there? | Every day | We find the missing account or campaign and load it |
| Totals: do spend, clicks and conversions match Google Ads, Meta and LinkedIn? | On a fixed schedule | We find the cause and correct the dashboard |
| Big moves: spend, cost per conversion or conversions move more than 20% | Every day | Slack alert to your team with the campaign and the change |
| At-risk clients: results fall for several weeks | Over several weeks | Flag to your account manager, so they can call before the client complains |
| Report review: do the words match the numbers? | Every report | An analyst fixes anything that is wrong or unclear before you see it |
What is pay per click reporting?
Pay per click reporting is the regular report that shows a client what their paid ad spend produced: spend, conversions, cost per conversion and ROAS, with the reasons for changes and the next actions. A PPC reporting service builds that report from the ad platforms and checks the numbers before you send it.
What should a PPC report for a client include?
Lead with the business result: conversions, cost per conversion and ROAS (or cost per lead), against the client's goal. Then explain what changed and why, and give one next action for each problem. Clicks and impressions come later, if at all. See the six rules below. For a full layout with a PPC section, use our marketing report template.
What does a PPC report sample look like?
The weekly report below is built from sample data, not a real client. It has three key metrics, one fix and one win. To see a sample on your own numbers, paste one campaign export into the free demo.
Example: a weekly PPC report
This is the kind of update your account manager gets every Monday. It is built from sample data, not a real client.
Weekly client report · Week 39 · 22–28 Sep
| Metric | This week | Change |
|---|---|---|
| Conversions | 241 | +5.5% |
| Cost per conversion | $24.48 | +1.3% |
| ROAS | 3.57× | −3.5% |
Fix: Performance Max: cost per conversion up 53% this week. Conversion rate fell 26%, so check the product feed.
Win: Meta Prospecting: conversions up 20% at a lower cost. Raise budget 15% next week.
Each weekly report gives the key results, the reasons behind them and the next actions, plus a ready-to-send client email. Your account manager reads it, changes anything they want and sends it. To see this analysis on your own numbers now, paste one campaign export into the free demo. It runs in your browser and your data is not uploaded.
What makes a good PPC client report
- Lead with the business result. Conversions, cost per conversion and ROAS (or cost per lead for lead generation), against the goal. Clicks and impressions come later, if at all.
- Explain why it changed. Name the campaign, the metric and the cause. "Performance Max cost per conversion up 53% because conversion rate fell" is useful. "CPA went up" is not.
- Give the next action. Every problem in the report needs an action and an owner.
- Show one number per metric. Pick one source per metric (ad platform or GA4), say which, and keep it the same each month.
- Mark provisional days. Do not let the client compare a complete week with a week that is still filling in.
- Keep it short. A 1-page monthly review gets read. A 20-page data dump does not.
Platforms, delivery and price
Per client
$99 /client/monthPlus $997 one-time setup per agency. Minimum 5 clients ($495 a month). Each client includes up to 4 ad platforms; GA4 and Search Console at no extra cost; your CRM counts as 1 of the 4. Full pricing.
Pilot
$199 + $991 client: $199 setup plus $99 for the first month. Pick your hardest PPC client. The $199 is credited to your setup fee if you continue.
Your first report arrives within 7 days of read-only access, or you get your setup fee back. Dashboards go live in Google Data Studio (formerly Looker Studio) with your logo and colors, and the data stays in your own Google Sheet or BigQuery project. After go-live, your team spends under 1 hour per client each month, only to review and send. Want to know what else you hand over? Read how to outsource client reporting, or see the full white label reporting service. About reportfor.agency.
Questions about our PPC reporting service
Do you manage our PPC campaigns?
No. We do the reporting only. Your team manages bids, budgets and campaigns. We use read-only access, so we cannot change campaigns, budgets or settings.
Which PPC platforms do you report on?
Google Ads, Meta, LinkedIn, TikTok or others on request. Each client includes up to 4 ad platforms, and GA4 and Search Console at no extra cost. Your CRM counts as 1 of the 4.
Why do Google Ads and GA4 show different conversions?
They count in different ways. Google Ads reports a conversion on the date of the ad click and uses its own conversion windows. GA4 uses its own attribution across all channels. We pick one source per metric with you, say which one in the report, and keep it the same each month.
What if a PPC number in the report is wrong?
We check every dashboard every day and compare totals with the ad platforms on a fixed schedule. If your client finds a wrong number for a finished day before we tell you, that client's month is free. Recent days that the platforms still update are marked provisional and do not count.
Does AI write the PPC reports?
AI drafts the words. It never calculates a number. Code calculates every number and checks it against the ad platforms. An analyst checks each draft, and your account manager approves it before your client sees it.
Will our clients see your name?
No. Dashboards and reports use your logo and colors. Your account managers send them. We never contact your clients.
How much does a PPC reporting service cost?
With reportfor.agency, $99 per client per month plus a one-time $997 setup per agency, with a minimum of 5 clients. You can start with a pilot on one client for $199 setup plus $99 for the first month.
See what we would find in your PPC accounts
Paste one campaign export into the free demo to see the changes, risks and next actions we look for. Or book a 30-minute call and we agree the scope and price in writing before you pay anything.